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Shoe repair at home as a business. Shoe repair as a business. Types of repair shops, their profitability

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Shoes are an essential item of clothing that every person needs. According to statistics, the average Russian citizen changes shoes regularly once every 2 years. It is worth considering that this means only one type of seasonal boots for every day. At the same time, sports shoes are required, for holidays, for removable shoes, for walking, for work, and for recreation. The service life depends on the price segment, but to increase this period, every second person takes boots to the workshop. Opening a shoe repair business is almost the most popular idea among aspiring entrepreneurs and professional shoemakers. In practice, there are many nuances in implementing a project, which requires drawing up a business plan, conducting market analysis and financial calculations.

Shoe repair as a business: relevance and advantages of the idea

Any boots or sneakers, regardless of price category, have a wear and tear period. More expensive items have a longer period due to high-quality production, while cheaper models have a shorter wear time. But in any case, shoes become unusable over time.

In 90% of cases, shoe wear begins with small defects. If you notice them in time, you can repair them inexpensively and continue to wear your shoes.

This is the relevance of the business - people bring damaged shoes to the master in the hope of inexpensive repairs compared to buying a new pair. Expectations are justified: 200-300 rubles is not the money to ignore the services of a shoemaker and buy shoes for 3-4 thousand rubles in return.

For a master, the same 300 rubles are considered quite a good profit, because this is the price of minor repairs that do not involve the cost of material and long work time. 30-40 minutes and you're done. It is enough to complete 5-6 orders during the day to receive a decent salary.

Shoe repair as a business is relevant for all localities, but is most suitable for residential areas of large cities. By choosing a convenient location between 4-5 multi-story buildings, a shoemaker can count on several thousand potential customers.

Workshop benefits:

Minimal investment – shoe repair does not involve major investments, but is very popular. The main expenses include the purchase of a trailer, payment of rent for 4-5 sq. m. m. and the purchase of a machine for work.
Quick return on investment - due to small expenses at the start and high demand for services, the project will pay for itself in 2-3 months.
Stability – a shoemaker always has work. The amount of income may be variable, depending on the season, but the complete absence of orders can be considered a fictitious story.

List of shoemaker services

A standard shoe repair shop provides the following services:

replacing heels;
firmware;
sizing;
applying patches;
repair and replacement of zippers;
other repairs depending on the problem.

Note: a professional shoemaker will never take on a job without inspection. It is not uncommon for people to bring shoes that cannot be repaired. Dishonest craftsmen charge for work that does not even last 2 days of wear. No one will contact such a workshop again, which means the future of the business does not seem bright.

Market analysis

Demand for shoe workshop services and level of competition

Competition in the shoe repair industry is extremely high - small tents and booths are located, if not in every yard of the residential area, then in all crowded places. Before joining this business, it is necessary to study in detail several potential territories for work.

Algorithm of actions:

A selection of several city districts with developed infrastructure and a large number of residents.
Identification of all shoe repair points.
Comparison of competitors' business format, premises area and volume of services provided.
Searching for the optimal place to organize a business with high traffic flow and the absence of direct competitors.

The demand for shoemaker services is as high as the competition, but one must understand the psychology of people. It is unlikely that anyone will take their shoes to the next block for repairs if a shoemaker is already working in the courtyard of the house. A shoe workshop has a narrow target audience, so even if a competitor is already operating a couple of doors away, it won’t hurt to successfully launch nearby. Once you have built up a customer base, you can work calmly and place orders in the queue.

Possible risks

Despite the attractive prospects for the shoe repair business, there are a number of risks that must be taken into account:

dollar exchange rate - a constantly changing indicator has a negative impact on the acquisition of foreign-made working material. In this case, you need to either switch to cooperation with a domestic manufacturer, or include additional costs in the cost of services in advance;
seasonality - the warm season is accompanied by the wearing of light and, one might say, disposable shoes, which is reflected in the number of orders;
lack of customers - it is possible that when a new outlet opens, the influx of customers will be in smaller numbers than planned. The answer is simple - people are accustomed to a competitor, they know its prices and quality of work. The solution is to reduce the cost of services and conduct an advertising campaign.

Help: business itself is a risk, but if you take into account the maximum number of development situations, you can reduce a bad start to a minimum. This is exactly why a business plan is developed.

Where to start?

Choosing a business model

There are 3 main types of shoe workshops:

Economy
Middle class.
Premium

Economy class is the familiar booths and kiosks located in the courtyards of multi-story buildings. Setting up a business will cost 100-150 thousand rubles, including the purchase of premises, rent of land and purchase of equipment. The main advantage of the economy class shoe business is the ability to organize your own business without major expenses. As a rule, the master is an individual entrepreneur, works for himself, independently controlling the entire process.

The middle class is a kind of “golden mean”, which provides a room of 20-30 square meters. m, located in the basement floors of apartment buildings. An option is to rent retail space in a shopping center or purchase a separate building. A distinctive feature of a middle-class workshop is considered to be completely imported equipment and consumables, 2 or more working craftsmen, and higher prices.

Premium - elite shoe workshops located in the central part of the city in shopping centers, business centers, and near expensive hotels. The number of these retail outlets is relatively low and practically uncharacteristic for provincial cities. Premium shoe repair salons work only with expensive and branded models, which affects the cost of services.

Registration of business activities

To open an economy class point, the status of an individual entrepreneur is enough. For other business models, the LLC form is recommended (for the premium class this is mandatory), because it is easier for a legal entity to work with foreign suppliers.

Taxation system of the entrepreneur's choice. Suitable options are simplified tax system and UTII.

OKVED codes:

52.71 – shoe repair;
52.74 – other personal items not designated by code groups.

Finding space for a workshop

The choice of premises depends on the business model. For economy class, the ideal option is a trailer, pavilion or kiosk with an area of 5-6 square meters. m. You can purchase a mobile retail outlet either by order or by searching through advertisements.

A middle-class workshop is already a retail outlet in a shopping center or high-rise building. The room is selected taking into account the traffic of people and the relevance of the location.

Premium class - respectable premises in the business center.

Purchase of equipment and tools

Required list of equipment:

processing machine;
sewing machine;
burner;
compressor;
shoe paw;
drill;
awl;
needles;
shoe gun;
sharpener;
rasp;
abrasive cloths;
Consumables.

Search for suppliers of consumables

The Internet will help you find any information, including suppliers. However, you should not immediately pay for the order and transfer funds to unknown persons. There is a high probability of falling for scammers.

In Moscow and large cities of Russia there are many official representatives of foreign companies selling consumables for shoe repair. For your first order, you must visit at least one similar warehouse and verify the availability of the goods and the existence of the company.

In addition to the Internet, it would be useful to look for suppliers among local wholesalers. Printed publications are suitable as a source of information.

Online stores are 50/50 reliable, so you can easily run into scammers.

Useful information can be found on specialized forums on the Internet, but there you also need to sift out information from real users from hidden advertising or messages from attackers. Without experience in online correspondence, this is almost impossible to do.

State

Again it all depends on the format of the business. An entrepreneur who plans to personally repair shoes does not need employees. In other cases – 2-3 people, plus a cleaner and an accountant.

Advertising and Marketing

The premium class of the workshop can afford all types of advertising services, since the target audience is the rich population of the entire city. Effective options would be advertising on TV, radio, and banners.

For the middle class of shoe repair, a bright and attractive sign, promoter services, and banners in the opening area will be a relevant advertising move.

For the economist, the very fact of opening is enough, because people living nearby will immediately notice the new shoe repair shop. To attract more customers, you can install 2-3 pillars in a busy area and post leaflets on poles and special notice boards.

Financial calculations

Using the economy class model as an example, below are calculations of business investments and potential profits.

Investments in the project

Expenses for organizing a business (in rubles):

5,000 – opening an individual entrepreneur and collecting permits;
40,000 – purchase of a pavilion;
4,000 – land lease agreement;
100,000 – purchase of equipment and consumables.

Result: 149,000 rubles.

Current expenses

The business format almost completely eliminates expenses, not counting rent for the site, updating materials for work and paying for electricity. You can meet the amount of 20,000 rubles per month.

Revenues, profits and profitability assessment

The cost of an average shoemaker's work is 400 rubles. The master completes 7 orders a day. Total – 2,800 rubles per day or 70 thousand per month, taking into account 5 days off.

Net profit – 70,000-20,000=50,000 rubles.

If necessary, you can increase the number of working days and orders completed.

Payback period – 3 months.

Shoemaking remains popular even in the age of information technology because people still want to save money on buying new shoes. In this case, a repair shop is an excellent solution for both parties - the client receives repaired boots at an affordable price, and the master earns with his own labor. The greatest demand for services is observed in the economy class business model.

Order a business plan

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Why shoe repair?

This type of service is one of the most stable in terms of security during crises. Even if the economic situation in the country worsens, at this moment the shoe businessman not only does not risk going bankrupt, on the contrary, he receives additional profit. The poorer the population, the more often shoes will need to be repaired - there is no money for new “boots”!

The master will not be left without work even in the event of general prosperity - the more shoes and boots they buy, the more often they will be sent for repairs. In any case, you can always earn money for your piece of bread and butter.

As practice shows, inspection authorities are not very interested in shoemakers. Although you need to be prepared for the fact that the prosecutor’s office will still have to repair the shoes of the tax inspector and the shoes of the prosecutor. This is an extra plus of the profession, since the government’s too close interest in business often ends in failure.

Another advantage is that the cost is minimal. Basically, the price includes the work of the master. And this concept can be manipulated quite boldly - it all depends on reputation.

Why aren't others doing this?

Probably every successful businessman is perplexed: why don’t other people who complain about poverty think of doing the same thing as him? After all, although it is difficult, it is so profitable! So if you open a shoe repair business, everyone will be overcome by doubts. Standard thoughts: “If it brought in income, everyone would do repairs.”

“I will definitely go broke, since I have never been involved in business.” “I will be ‘eaten up’ by the authorities.” This is all completely wrong. When organizing a small business, you need to act according to the Napoleonic principle: first get into a fight, and then sort it out. You need to think in a positive way. If no one takes on this, then there is a good niche that can be filled.

You also need to take into account that shoe repair is hard daily work. And now it’s fashionable to be a PR specialist, a lawyer, or, at worst, a journalist. And many would prefer to work for pennies in the office and show off their profession than to earn normal money in a serious business.

Why should you read this guide?

Below we will tell you step by step how to organize your own business without losses. The goal is to give the reader detailed and, most importantly, practical advice. Therefore, those who had already gone through all this at one time and gained unique experience were chosen as experts.
It’s not for nothing that popular wisdom says that smart people learn from the mistakes of others.

We tried to cover all aspects: from paperwork to choosing suppliers and the art of marketing. Without this there is nothing to do in the modern market. Get ready for the fact that you will have to urgently acquire new knowledge and restructure your thinking. Let's consider the legislation - so as not to pay extra money.

Marketing - to make the business truly profitable. Economics - to know by what laws your business will develop. It is clear that it is impossible to become a professor after reading one article, but you simply need to know the basics. However, since you have read this far, it means you are ready to learn.

Attention, start!

Brief introduction. Review.
Beginning: collecting papers.
We calculate and invest: prices and costs.
Marketing and advertising.
Expansion: business expansion.
Advice from "experienced" people.
When you can’t say “yes” (a brief overview of the legislation).
The art of sales increases profits (tips for communicating with clients).
Combine and conquer (ideas for selling additional services and products).
In the footsteps of the “sharks” (tricks of large companies that can be adopted).
Happy End: summing up /

Without a piece of paper - nowhere. Let's become entrepreneurs!

Where do we start? From registration!

In our country, relationships with money, as well as with women, are subject to mandatory registration. Just not in the registry office, but in the relevant authorities.
Nowadays, becoming an entrepreneur is quite easy.

First you need to contact the tax office that is closest to your place of residence. Most likely, you treat her territorially. If you live in one place and are registered in another, officials should tell you the address of the institution where you should apply.

The fact is that you can do business anywhere, but you only need to register an individual entrepreneur with the tax office to which you are “attached.”

Paper details

To receive a treasured certificate, you need to provide the following documents:
Completed application form P2100. Writing it is not the easiest thing, but the tax office usually tells you what to write and what not to write.
The application will need to be certified by a notary.

After the notary, you will need to pay a state fee - pay the state for the right to engage in commerce. Don't forget to check the tax code for the budget classification - it must be indicated when paying. You can pay for registration only at SBR branches.
Next, you should provide the following documents to the tax office: a notarized application, two copies of your passport, a copy of the individual’s identification number, a check from the bank confirming that the state duty has been paid.

After this you need to wait five days. According to the law, this is exactly how long it takes to register an individual – an individual entrepreneur. The tax office must issue a receipt indicating the list of documents you provided, as well as the date the certificate was received.
When you arrive at the specified time, you will need to show that same receipt, as well as present a passport or other document proving your identity.

3. What's next?

It is advisable to open a bank account for non-cash payments. This will come in handy when it comes time to pay for equipment and materials. After opening a current account, notify the tax office within ten days, otherwise you will have to pay a fine.
In any inspection there are people responsible for mass explanatory work. Do not hesitate to contact them for advice, not only when registering an individual entrepreneur, but also while doing business. This will help you avoid trouble.

Obstacles on the way to the goal

As with any government agency, there are long queues at tax offices throughout the country. Because of this, the procedure may be somewhat delayed. So, immediately prepare yourself for the fact that you will have to spend quite a lot of time: not on the registration itself, but on waiting for an appointment with a specialist.

If you have neither the time nor the desire to stand in the corridor, you should contact specialized companies. For a relatively small amount, they will collect all the documents themselves and bring you a certificate on a “silver platter.”

It is likely that “experienced” acquaintances will convince you that it is best to work illegally. Don't believe it. If you don’t have an uncle in the Presidential Administration or an aunt in the FSB, then sooner or later you will have to pay, and in full. Those who hide taxes are not treated on ceremony (of course, we are talking about small entrepreneurs, not oligarchs).

Investing in business: how not to pay too much:

Lists are the boss of everything

Since you have reached this point, it means that you already have an idea of what you will need on a free commercial voyage. Unfortunately, it is impossible to make an exact list of everything needed: it all depends on the region in which the master lives, as well as on the size of the starting capital.

As practice shows, it is wisest to purchase a used instrument - prices will be an order of magnitude lower. Shoe repair master from Novosibirsk Alexander Mishin has compiled for us a short list of what we can’t start without.
So, to complete your first orders, you need:

- Heels,
– Overlays,
– Heels,
– Leather,
- Glue,
- Nails,
- Threads,
- “Lightning”,
– Soles,
- “Patches”,
- Arch supports.

Equipment urgently needed:

- Sewing machine,
– Multifunctional machine,
- Lamp,
- Hood.

The latter is to prevent glue vapors from putting the master in a hospital bed - the glue is very toxic, despite the sellers’ assurances of its safety.
Also include a table and chair in the equipment cost estimate.

Moreover, there should be at least two tables: on one, repairs are performed, and on the second, receipts are filled out and incoming shoes are inspected.
Shelves are also needed on which the necessary little things will be stored: from “spare parts” to tools.

Where to look for all this?

In the age of the Internet, this is, at first glance, a stupid question. But not everything is on the Internet - it’s much safer to leaf through newspaper advertisements and ask friends - maybe someone has heard something.

The best helpers in this matter are forums. Finding them is quite difficult, they are few in number. But on the other hand, the forum members will explain everything “on their fingers,” and will even put in a good word for you if necessary.

Online shopping is “Russian roulette”. If you don’t study prices and brands, you can buy a batch of goods at a fabulous price, and a week later find out that an unknown Chinese manufacturer makes everything of the same quality, but at half the price.

There are also printed business directories/price lists. For some unknown reason, they turn out to be more effective than the most popular ad sites. And even if they are not as convenient as specialized resources, the main thing is that you can find serious suppliers there.

How much product should I buy?

It all depends on how many clients your business plan is designed for. Please note that the shoes that will be brought in for repair are those for which there are no “spare parts”. This is the standard “law of meanness,” and no one has ever been able to escape its effects. Consider what season it is outside: as soon as it gets warmer, people bring light “boots” for repairs; when it gets cold, everyone remembers warm “boots”.

If your budget allows, it is better to buy everything at once - nothing will be superfluous. According to Alexander Mishin, the most common orders are replacing heels, sewing up holes and “flashing” new shoes. Take this into account.

It is also advisable to find suppliers of auxiliary products: creams, laces, “spoons” and sponges. Moreover, recently sales representatives are ready to sell goods on credit, “for sale.” Sell - give away the money.

Do you know how to achieve success in business thanks to the experience of successful entrepreneurs?

4. A roof over your head: we rent a room

We are looking for passing places

In order for clients to come more often, you need to look for a lively place to rent premises. Markets are most suitable - here square meters are relatively inexpensive and traffic is good. The advantage is that you don’t have to invest money in renovations: no one expects a shoe workshop to shine like a boutique selling exquisite lingerie.

Another advantageous place is any large supermarket. The trends are such that people, especially in more or less large cities, increasingly prefer large, comfortable stores to the usual “crush” stores. Rental prices here are an order of magnitude higher than in regular stores or stalls.

Moreover, you will have to invest money in attractive renovations - otherwise the administration simply will not give the go-ahead. But the prices here can be raised in comparison with the citywide ones - after all, you are in a convenient, civilized place.

Knowledgeable people also recommend paying attention to bus stops. This does not mean modern open structures, but old brick stops with kiosks attached to them. There are still some of these left around. Such a location will also attract customers, because it is so convenient to have your shoes repaired while going to work, and pick them up after a hard day.

You may want to think about building a new pavilion in an attractive location. But is the game worth the candle? It is very difficult to rent city land or buy it - this requires powerful connections and a lot of money.

The construction of the structure itself will also cost a pretty penny - even if you build it yourself, so much hard-earned money will be spent on materials that such a shoe repair shop will take at least ten years to pay for itself. But at this time you will need to eat something, and also feed your family!

"Square Minimum"

Of course, you can repair shoes, as they say, “on your knees.” But it’s best not to engage in masochism, and immediately occupy a normal amount of square meters. To work comfortably and receive visitors, fifteen “squares” will be enough.

This area will have to be visually delimited into zones:

1. Client reception area. Here are comfortable chairs, a clean, beautiful table, a laptop or a solid notepad, and a place to store small money for change.
2. Work area: if it is not fenced, there should be perfect order here. It doesn’t hurt to immediately put several flowers in pots. For some reason, the abundance of decorative greenery inspires confidence in clients.
3. Recreation area. You will need it: due to the peculiarities of human psychology, you will want to spend a few minutes while working, abstracting yourself from routine work. And it’s best if you have a separate comfortable chair for these purposes.

Reducing the area

If rental prices are reasonable, you can arrange your home as you please. And if they demand an obscene amount, you will have to go to furniture specialists and draw the future interior in a 3D editor: now there are many ways to optimize the workspace. If your hands grow from the right place, you can make all these shelves and cabinets yourself.

If your hands are not friendly with the machine and saw, you will have to pay. Although, if the monthly rent is so high, maybe it’s worth thinking about: will it be possible to pay the owner of the territory every month? Even if the location turns out to be profitable, rent can eat up a fair portion of the profit.
There is another option: in the supermarket you can set up not a salon itself, but a shoe collection point.

That is, hire an employee who will accept shoes, issue a receipt and take money. And do the repair itself elsewhere, even at home. The main thing is that there are no problems with transport and the repaired shoes “arrive” exactly on time specified by the receiver.

It makes sense to have a reception point instead of a workshop if you are confident of a consistently large number of orders. You may have to accept the shoes yourself for several months and repair them in the evenings. But you will know how to more profitably organize the entire procedure of prima “boots”.

5 The art of courting clients

Greeted by uniform

Whatever one may say, people’s stereotypes are standard. In our case, we need to use the following belief: “any repairman must be in uniform.” Everyone is accustomed to working people dressing appropriately.

It is clear that we are not talking about a greasy robe, quilted pants and dirty shoes.

Now they produce workwear for every taste. So why not buy a comfortable, lightweight jumpsuit that you can sew on with your workshop logo? And people will understand that the master is a serious person, and you will be comfortable. What can you do, you cannot disappoint the client in his conviction.

There is probably no need to remind you that clothes should always be neat and have a pleasant smell. At the very least, good cologne.

Let's remember good old Carnegie

If you enter the query “The Art of Selling” into a search engine, about a million links will appear. Moreover, those on the first pages will most likely lead to paid course sites. Of course, nowadays sales are taken very seriously, it’s a whole science.

But really, enough advice from the unforgettable Dale Carnegie. And it is not necessary to read thick books - the author himself says that his recommendations can be placed on the cover of a matchbox. Let's look at them in more detail:

– Sincere interest in other people makes you feel good about yourself.
– A smile is the easiest way to make a favorable impression.
– Call the client by name. This will help build trust.
- Listen. The few extra minutes you spend listening to your client’s problems will make him come to you again and again.
– Try to find out what the client’s interests are and talk about it. Nothing unites people more than a common love for kittens or dacha chores. But if you don’t understand a hobby, it’s better to remain silent, otherwise you’ll hear about someone else’s hobby until the end of your work shift.
– Satisfy the client’s delusions of grandeur. Address people as “you”, regardless of age or appearance. It also happens that people prefer a polite master to a more experienced, but rude one.

Most of the expensive trainings offered on the Internet will tell you the same thing, only in more detail. However, no education has ever been superfluous.

Little tricks of big business

When setting up your workshop, don’t forget about the “tricky little things”. Remember, there is always music playing in supermarkets. Why? Yes, because it makes people spend money. This is all calculated by professional psychologists hired by “business sharks”.

Let a quiet but pleasant melody flow from your speakers - since corporations do not disdain such techniques, then small entrepreneurs should especially not neglect this. You can also order small souvenirs. And give clients, for example, calendars with the workshop logo. It's a small thing, but nice.

For a large order, you can give the client a pen or notebook - such things are usually not thrown away, and the logo will become firmly ingrained in the memory during the use of the souvenir. Which, in fact, is good for you.

You can’t do without bags for packaging - this is an indicator of quality service. And since you have to buy them anyway, why not put your logo on them?

The layout of related products also has its own nuances: according to the laws of merchandising, an expensive product should be at eye level. And whatever is cheaper can be placed down or up. If the products are in one row (for example, shoe care creams), the expensive product should be placed on the left - the shelves are viewed the same way as the text is read, that is, from left to right.

Additional small items can be placed in a cabinet with lockable glass doors so that petty thieves are not tempted to steal a tube.

How important it is for a novice entrepreneur to know all the benefits and benefits of starting a business with a quality franchise:

6 Shoe creative. We increase profits

Promotions are a guarantee of attention

The good thing about stocks is that there is practically no loss from them, but profits can be significantly increased. The main goal of any such event is to tell people about your business. And remind those who know about it.

You don’t have to give away huge discounts and accessories left and right. Evgeniy Strakhov from Omsk, for example, told us that he attracts clients in the following way:

– When I feel that the increase in clients is stopping, I place advertisements on local websites that on Tuesdays there is a discount on shoe repairs of minus ten percent. Only a few come for the promotion itself. But many people remember that they have been postponing a visit to the shoemaker for a long time, take shoes or boots, and come to me. I have a business card printed on the back of the receipt so that when the person is about to go again, they can call and find out how much the repair will cost and how long it will take. Little things like this are extremely important for your reputation.

How to conduct promotions?

Like all. There is no need to reinvent the wheel; let advertising agencies compete in creativity. After all, they charge a lot of money for it. For a shoe repair shop, the best option would be “Discounts of the day”: “Only on Mondays, shoe repair at half price.” Explain to clients that “half price” is a discount for the work of the master; it does not apply to materials.

There are hundreds of options for luring service buyers. For example, every tenth person can be given a shoe sponge. Or a certificate for warranty service (which you must do anyway - there is a law). If you personally liked some promotion of a supermarket or store, feel free to copy it, slightly altering the name. As a rule, time-tested is the best.

Advertising. The radio rules.

Nowadays there is nowhere without advertising. You will have to fork out money and place your block in the media. Advertising on popular radio stations sells services most effectively. The best results are on TV, but the prices there are simply astronomical. If you are creative, try to come up with names for your services.

For example, for expensive shoes you need something like “Elite Repair”, for sneakers – “Sports Repair”, for boots “Express Repair” or “Heel Plus”. It all depends on your imagination. But each service can be presented as exclusive - and this is an additional percentage to the cost.

Advertisements posted around the area still work well. Pillars, walls, bus stops—everywhere people walk. And don’t let pangs of conscience torment you. Everyone is picking on you - why are you worse? All the same, the authorities are not going to install bulletin boards in the required quantity.

7. Business empire: building a network

Briefly about the main thing

You can only expand your business if you already have:

A). Hired employees you trust.
B). Stable income that allows you to make investments.
IN). Free time to work on expansion.
G). Willpower that allows you to go ahead through numerous obstacles.

A business network is relevant if you have remarkable administrative talents. If you do not have the skills to delegate authority or understand the laws by which business lives and develops, it is better not to get involved with large-scale projects.

Some details

The path described in previous chapters will have to be followed to open each new outlet. Isn’t it necessary to re-issue a certificate of individual entrepreneurship?

Given that the tax system in the world is not the simplest, it is best to hire an accountant, otherwise the reports will take up all your free time. You will also need a good lawyer who can answer your phone calls at any time, day or night. After all, you never know in advance what “surprise” firefighters, sanitary inspectors or representatives of the Pension Fund will come with.

Accounting, accounting and more accounting

Each new retail outlet should be opened only after careful study. Everything will have to be taken into account: the crowdedness of the place, the presence of competitors nearby, the standard of living of the area, the reputation of the district authorities. It is quite possible that local deputies will have a “pleasant” habit of taking over successful businesses.

You can conduct a short opinion poll on the street on the topic: “Does this area need a shoe workshop?” At the same time, you will find out what people expect from going to this kind of establishment.

Any network works according to the rules that were formed a good half century ago:

– The network must be recognizable.
– Prices are lower than competitors.
– Service is at the highest level.
– Advertising and marketing are at the forefront of everything.

8. Legal self-defense

How to avoid becoming a victim

“You may not be a lawyer, but you must know the laws” - this is how you can paraphrase the classic. Why do I have to? Because, having founded a business, the owner must protect it. And current representatives of government agencies are very fond of issuing fines based on decisions that have been made up from thin air.

Either the deadlines are violated, or the documentation does not correspond, or simply the moon is in the wrong phase of Jupiter - and for this there is also a fine.
If you demonstrate to the inspectors your knowledge of the laws, you can be sure that they will no longer find fault with trifles. More valuable to yourself.

Where to begin

To get at least a little up to date, you can read the Tax Code. Not the most interesting literature, but you can understand the basics and learn the terms. A lot of interesting things (and not only in the business sphere) can be found in the Code of Administrative Offences. Find and read the rights and responsibilities of officials that you encounter most often.

This will help when they once again start “teaching life” and “pulling the bagpipes,” hinting at gratitude, which in the Criminal Code is called a bribe.

In addition, the Civil Code and the Constitution will be useful - these are the regulatory frameworks with which a sensible official will not argue.
It is also necessary to read the orders of local authorities.

Scandal or peace?

Many believe that it is better not to anger civil servants once again and to comply with all their demands, no matter how stupid they may be. It is not right.
Practice shows that those who can protect themselves have the least trouble. If you make a couple of complaints about your inspector, he will start talking to you in a whisper and using “you” - because he doesn’t want to fly out of work after several penalties.

If appeals to the immediate superiors of the culprit did not bring results, or he is trying to “put pressure,” you need to write to the federal level authorities. They don’t particularly understand whether the official is right or wrong - he will get screwed in any case, even just for the fact of your appeal. Officials, as a rule, are more afraid of their superiors than a snowman of the sun.

And this same boss, in turn, is always happy to report to the top that “the culprits have been punished and measures have been taken.” Guess who will be the last one in this system? That's right, the same civil servant against whom the complaint was received.

Remember: there are always the prosecutor's office and the media. The former are interested in indicators (they receive good bonuses for identifying violations in the public sphere), the latter are always happy to tell people about how bad life is for small businesses due to various kinds of authorities.

If they are really pressing with inspections and fines, there remains the “heavy artillery” - the FSB, the Duma and the Presidential Administration. It is almost impossible to get through to the final authorities, but if you succeed, the result will exceed all expectations.

All these “legal wars” are possible only if you have competent legal support - you don’t have enough knowledge, and spending five years to get the necessary diploma and knowledge is, to put it mildly, not advisable. Nobody goes to medical school to cure their runny nose, does they?

In Christian churches, believers give ten percent of their income to the needs of the parish. This tradition has stood the test of time, so why not make it work for you? So, when calculating net profit, subtract 10% from the total amount.

At first it will seem like pennies, but after three months the stack of bills will grow to a respectable size. After a year, you will be able to take out microloans from yourself, without hassle and extortionate interest rates. The main thing is to treat this money as if it were not yours: do not spend it without reason, make up for the shortfall and do not tell anyone about it - neither your wife nor your friends.

Let the bank work

No matter what they write on the Internet, it is best to keep money in special institutions. Why?

A). "Interest is accruing."
B). All money transactions can be easily viewed at the end of the month/quarter/year.
IN). There is no temptation to go out and spend it all, even if a super-profitable offer arrives.
G). Banks teach financial discipline.

Another advantage of banks is that they offer online account management tools. That is, now it is not necessary to go to a branch to transfer money from account to account or find out the balance in the account. All you have to do is send an SMS from your mobile phone and all operations will be performed automatically. In addition, smartphones allow you to install special software, thanks to which financial management is simplified a hundredfold.

It’s up to you to decide what to invest in, what deposit to open and which bank to entrust your hard-earned money to. Experts say that long-term deposits in foreign currency are the most profitable. But in this case, the bank usually prohibits early withdrawal of capital, and in a business it should always be possible to withdraw the required amount. It is also profitable and safe to invest money in gold bullion bars - they do not become cheaper, so the deposit will not go bankrupt, and interest will accrue as expected. Unlike the same dollar deposit.

Under no circumstances should you trust so-called credit unions, mutual aid funds and other organizations that promise mountains of gold. They promise huge percentages, but hundreds of criminal cases and thousands of lawsuits throughout the CIS show that these “financiers”, if they help anyone to become richer, are clearly not investors.

PC to help

You can keep records even without accounting education or experience. There are now a lot of free programs on the Internet that take into account literally all items of expenses and income. All you have to do is enter the necessary data, and the program itself will summarize how much and on what you earned, and how much and on what you spent.

As a rule, such software is not demanding on computer resources, so an old laptop or cheap tablet is enough to maintain the database. And even if an accountant works for you, it wouldn’t hurt to compare his data and yours at the end of the reporting period - you see, suddenly the numbers don’t add up.

Naturally, the computer must be password protected. And to be on the safe side, you can also password-protect the accounting program itself—almost all of them allow you to do this. It is better not to store personal databases in the workplace - if the data in your personal database differs from the information that you provide to the tax office, this is called “double-entry bookkeeping.” And there is a punishment for this.

10. Summing up

Experience is a gain

Just an example: when you sign up for a lease, most likely you will be asked to draw up two agreements. One is for the tax office, it will say that you pay pennies per square meter.

The second agreement is drawn up to protect the landlord - it specifies the real amount, and he will be able to defend his interests in the event that you do not want to pay. The second contract is renegotiated every month so that the owner of the commercial space has the opportunity to declare that the previous, “minimum” contract is not valid, and you have not paid in a new way.
There are a lot of similar subtleties.

Be patient

If you are hoping that your shoe repair shop will be profitable immediately after opening, you will be disappointed. It will take at least a year for income to become more or less stable. What is this connected with? Unknown. But in practice this is true, and it doesn’t matter what the entrepreneur does: sells socks, repairs shoes or sells elite tea in bulk.

All that remains is to wait for the business to get back on track, and only then can you make some forecasts and think about something new.

Learn while you still have time!

While the business is gaining momentum, you need to read more than a dozen books. We have already talked about marketing and jurisprudence. It is equally important to understand economics - such information will greatly help you when conducting business. If you are going to hire people in the future, be sure to learn the basics of HR management. Motivating staff, working with personnel – all this is extremely important.

For example, someone works well only with a financial incentive. And another person looks at money with contempt, but if you call him “The best employee of the company,” then he will simply move mountains to confirm his title. HR science teaches all this.

Time management will be helpful. This subject will help you manage your time wisely and also tell you how to set priorities correctly.
Since we are talking about business, take care of saving money when studying: it is much cheaper to buy a reader and download books from the Internet than to order paper copies, each of which will cost a pretty penny.

Despite the fact that difficult times await you ahead, do not be discouraged: for a persistent and talented person (and others do not even think about business) everything should turn out in the best possible way. And we hope that our advice will be useful and beneficial. If you have something to add, you are welcome to comment, your invaluable experience will be extremely interesting.

You might be interested: Video – “Business idea for shoe repair”:

People's need for repair services arose with the advent of the first shoes. Nowadays, shoe repair as a business is an area of activity that brings entrepreneurs a good, stable income. Therefore, in today’s publication we will touch on current issues related to organizing a shoe repair business at home.

Shoe repair business plan

Experienced entrepreneurs clearly understand that pre-planned actions will help them achieve the desired result in a short time. Therefore, take an example from successful businessmen and before starting your own business, be sure to draw up a detailed business plan.

Business profitability. It is very important to analyze the level of competition and demand for shoe repair services. This business area is quite competitive, because the demand for services is quite high. But you can always beat your competitors by correctly analyzing the pricing policy and the quality of the services provided.

Advantages of a shoe repair business

Minimum investment. Most people do not have a large amount of start-up capital to start a business, so they have to look for suitable low-budget areas of activity where they can actually realize their success. Shoe repair at home is an excellent business option that can bring a good stable income;
Fast payback. Small investments and a huge demand for services will allow you to recoup all costs and make a profit in a short time. Agree, this is a pretty good advantage;
Fixed salary. A well-structured pricing policy and the provision of a wide range of quality services will attract people. Over time, having received regular customers, you will ensure yourself a stable, high income.

Business registration

First of all, you need to legally register your type of activity. It is most profitable to choose individual entrepreneurship as a material and legal form of activity. After receiving the registration certificate, you need to select the form of taxation (in this case, UTII).

In addition, it is required to obtain permits for activities from the sanitary, fire services and Rospotrbnadzor.

Selecting a room

The premises of your repair shop must meet the requirements of the sanitary and fire services.

Shoe repair at home. Alternatively, you can start your business from home. If the property has a garage, then it can be equipped as a workshop and thus significantly save on rent.

The location of the workshop is of great importance, because the number of clients and, accordingly, profit will depend on it. Therefore, you should be wise when choosing a place to open a workshop.

You can open a shoe repair shop in the private sector or near high-rise buildings. High traffic and a large concentration of people living will allow you to get your first clients and a guaranteed stable income in a short time.

Renting premises. The rental price will depend on the location and area.

Kiosk

The cheapest option is to rent a plot of land and place a shoe repair kiosk there. This budget option is suitable for beginning entrepreneurs with small start-up capital. Consider the nuance that your visitors will be middle-class people, so prices for services should be objective.

Renting premises in a shopping center

This option is more expensive, because the cost of rent in a large shopping center is quite high, but there are quite a lot of visitors there, and the cost of services is much higher.

Elite shoe repair salon

Alternatively, you can rent a separate room to provide a wide range of shoe repair services. But here it is worth considering that your clients will be rich people, so the quality of services should be high. Accordingly, you will have to spend a lot of money on purchasing professional equipment for shoe repair.

Shoe repair equipment

Opening a workshop involves purchasing the necessary equipment to provide shoe repair services. As mentioned above, its cost will depend on the format of your business. An elite salon requires special equipment, but for a small workshop standard tools will be sufficient.

Necessary equipment:

Shoe needles, awls – price from 500 rubles;
Glue – from 50 rubles;
Hammer, nails, pliers - from 1500 rubles;
Shoe gun - about 300 rubles;
Shoe paw, rasp - about 1000 rubles;
Electric stove (for heating glue) from 1000;
Abrasive sandpapers – 50 rubles;
Sewing machine – from 5000;
Compressor – from 15 thousand rubles;
Processing machine - about 40 thousand;
Accessories: pieces of leather, soles, heel rubber, outsoles, instep supports, polyurethane, threads. The cost is about 5-8 thousand rubles.

Naturally, some equipment can be purchased used and thus save a lot. In addition, if you are opening a small repair shop, then it is quite possible to make do with standard tools and inexpensive materials at the initial stage.

Hired personnel

Everything here will depend on the format of the business. If you open a small shoe repair shop, it is quite possible to handle it yourself or hire an assistant. If you don’t have the skills to repair shoes, then look for a good master, always with experience. Remember that a lot will depend on the quality of the services provided, so try to create a good impression at the initial stage and acquire regular customers.

We can conclude that shoe repair as a business is quite a profitable business. Wish you luck.

For centuries, people have needed shoes and their maintenance. The volumes of the shoe industry remain high, and the demand for the services of shoe repairmen does not subside. Moreover, people come to repair worn-out pairs much more often than they buy new ones in a shoe store.

This applies to representatives of all classes. Both luxury boots costing 1,000 euros and modest sandals bought at a sale need periodic repairs. Therefore, shoe repair masters have never been idle, and well-organized repair shops still remain a very profitable type of business with minimal investment (such as the related type of business for making keys).

Types of repair shops, their profitability

You can open a shoe repair shop in 3 formats: economy, mid-level and VIP

1 Economy workshops most common. Most often they are located in kiosks or small rented premises - 6-10 m2. Designed to provide a narrow range of services, such as:

replacement and repair of heels,
arch supports,
heels,
soles,
insole,
zippers and locks,
installation of prevention,
stitching, painting.

Expanding this list does not allow small areas where it is impossible to place the appropriate equipment. The technology used is usually the simplest and cheapest, which allows you to set low prices for services. The target audience is the population of low or medium income.

This type of business cannot be classified as highly profitable. An experienced shoemaker can repair 20 pairs of shoes per day. The average cost of services is 150 rubles. In this situation, the daily income will be about 3 thousand rubles. It is worth subtracting approximately 1 thousand rubles from it. costs for materials. Total daily revenue will be, at best, 2 tr.

2 Enterprises mid-level They are distinguished by a wide range of services (can reach 150 items) and high prices. They are located on areas starting from 30 m2. Shoes are repaired using expensive, high-quality equipment. In demand among the population of average and above average income levels.

Such workshops, with proper placement and a constant flow of clients, can generate good income. Judge for yourself: with 30 orders per day with an average cost of 500 rubles. the daily income will be 15 tr, and the profit minus the costs of materials will be 10 tr.

3 VIP workshops specialize in luxury shoe repair. They are usually located in high-income neighborhoods and provide services to individual clients. People who bought shoes for several thousand dollars will never trust them to medium-sized and, especially, economy format enterprises. They prefer to repair it in such specialized workshops, equipped with the appropriate equipment that allows restoration of any level of complexity.

Such a business is highly profitable, but rare and risky. You will have to purchase equipment for at least $200,000, and without a stable flow of customers it is unlikely to pay for itself faster than in 4-5 years.

Registration procedures

Sequencing:

Registration of a company with the tax office. When choosing a legal form, we recommend giving preference to individual entrepreneurs. This will make it possible to apply UTII, and from 2013 - a patent form of taxation.
Selection of OKVED codes:
52.71 Repair of shoes and other leather goods
52.74 Repair of household products and personal items not included in other categories
Registration in the Pension Fund and other extra-budgetary funds
Purchasing a cash register or strict reporting forms
Before opening a business, it is necessary to bring the premises into compliance with the requirements of the State Duma and Rospotrebnadzor

Room

The workshop is usually equipped with:

1. Kiosk (6-10 m2).

You can get this design in two ways:

rent a plot of land from the state (from 2 thousand rubles per month) and install a purchased stall on it (from 100 thousand rubles);
rent both land and kiosk (from 30 rubles per month).

2. Separate room.

For a small workshop, it is enough to rent about 6 m2 (from 6 thousand rubles per month). For a medium-sized enterprise you will need at least 30 m2 (from 30 rubles per month). It is advisable to place the workshop in a public place - in a market, in a shopping center, on the ground floor of a house in a populated residential area.

The premises must have a reliable power source. Professional equipment used for shoe repair consumes a lot of electricity. Medium-type establishments must be equipped so that the reception and delivery area is separated from the work area. In some cases, it is advisable to locate reception points in large shopping centers and carry out repairs in hotel premises.

Shoe repair equipment

Minimum set of equipment:

electric stove (for heating the glue) - 1000 rub.
shoe paw - 1 t.r.
sharpener - 3 tr.
electric drill - 1.5 t.r.
shoe rasp - 250 rub.
shoe gun - 250 rub.
awl - 250 rub.
pliers and wire cutters - 500 rub.
set of shoe needles - 500 rub.
hammer and nails - 500 rub.
abrasive skins - 10 rub.

You will also need components worth from 5 thousand rubles. (pieces of leather, heel rubber, different soles, outsoles, polyurethane, special threads, instep supports, etc.)

To provide a wider range of services you will need:

processing machine - from 40 t.r.
sewing machine - from 6 tr.
burner - from 2.5 t.r.
compressor - from 20 t.r.

Staff

Most often, shoemakers work for themselves, organizing small firms. But if you want to create a larger enterprise, you will have to recruit specialists. This is quite a problematic issue. Shoemaker is a rare profession. Shoemakers are trained only in some technical schools, where there is a specialty in “Technology/Design of Leather Products.” It is advisable to contact a recruiting agency if you cannot find personnel through personal contacts.

You can open a shoe repair shop in 3 formats: economy, mid-level and VIP

1Economy workshops most common. Most often they are located in kiosks or small rented premises - 6-10 m2. Designed to provide a narrow range of services, such as:

replacement and repair of heels,
arch supports,
heels,
soles,
insole,
zippers and locks,
installation of prevention,
stitching, painting.

3VIP workshops specialize in luxury shoe repair.

How to open a shoe repair shop

They are usually located in high-income neighborhoods and provide services to individual clients. People who bought shoes for several thousand dollars will never trust them to medium-sized and, especially, economy format enterprises. They prefer to repair it in such specialized workshops, equipped with the appropriate equipment that allows restoration of any level of complexity.

Registration procedures

Sequencing:

Registration of a company with the tax office. When choosing a legal form, we recommend giving preference to individual entrepreneurs. This will make it possible to apply UTII, and from 2013 - a patent form of taxation.
Selection of OKVED codes:
52.71 Repair of shoes and other leather goods
52.74 Repair of household products and personal items not included in other categories
Registration in the Pension Fund and other extra-budgetary funds
Purchasing a cash register or strict reporting forms
Before opening a business, it is necessary to bring the premises into compliance with the requirements of the State Duma and Rospotrebnadzor

Room

The workshop is usually equipped with:

1. Kiosk (6-10 m2).

You can get this design in two ways:

rent a plot of land from the state (from 2 thousand rubles per month) and install a purchased stall on it (from 100 thousand rubles);
rent both land and kiosk (from 30 rubles per month).

2. Separate room.

Shoe repair equipment

Minimum set of equipment:

electric stove (for heating the glue) - 1000 rub.
shoe paw - 1 t.r.
sharpener - 3 tr.
electric drill - 1.5 t.r.
shoe rasp - 250 rub.
shoe gun - 250 rub.
awl - 250 rub.
pliers and wire cutters - 500 rub.
set of shoe needles - 500 rub.
hammer and nails - 500 rub.
abrasive skins - 10 rub.

You will also need components worth from 5 thousand rubles. (pieces of leather, heel rubber, different soles, outsoles, polyurethane, special threads, instep supports, etc.)

To provide a wider range of services you will need:

processing machine - from 40 t.r.
sewing machine - from 6 tr.
burner - from 2.5 t.r.
compressor - from 20 t.r.

Staff

Opening a shoe repair shop as a promising business

Shoe repair at home

It often happens that, in order to save money, many housewives, and even owners, do not want or simply cannot afford to devote a considerable part of the family budget to shoe repair. Especially if there is more than one such couple, and even for every season of the year. Of course, there are certain types of work that cannot be carried out at home simply because they require special equipment.

You can easily handle the rest on your own. A few simple tricks - and you can not only learn how to repair shoes and return your favorite pair of shoes or boots to working condition, but also save part of your budget, which you can spend on more important needs. In addition, this can become your new hobby or even profession - why not? So, how to learn how to repair shoes at home without the help of specialists?

How to learn to repair shoes - tips

If the problem is worn buckles, buttons, bows or straps, remove them with a knife. Sewing threads that have come out of the seams, as well as staples, also need to be removed with scissors. In those places where the buckles are fastened with straps, the latter must be completely removed if you change them to new ones. When building up, get rid of them only partially.

New straps in shape, size, color and method of processing the edges must exactly match those that were previously. New straps need to be glued well, and then sewn with a double-row stitch and be sure to make a tack. Buttons can be sewn on with a regular needle, but no less than 5 stitches, maintaining a distance between punctures of 4-5 mm.

Hooks and blocks that are no longer suitable for use must be removed with a screwdriver or pliers. All parameters of the new installed hooks and blocks (shape, color and size) must completely match those that you just removed.

Do-it-yourself shoe repair

It’s not as difficult as it seems, you can learn how to repair shoes and replace the slider on the boot’s zipper.

How to open a shoe repair shop with your own hands

You need to start by ripping the threads under the zipper a few centimeters apart. This is necessary in order to freely pull out the edge of the fastener and remove the old slider. When you have removed the faulty one, you can put on a new one, then strengthen the end of the clasp with a metal staple, or thread, or superglue, and then carefully, using frequent stitches, sew the fabric backing of the clasp back. You can bend the slider a little and squeeze it with pliers. But do not overdo it with the applied force - it can be pressed so hard that the internal parts begin to scratch the teeth on the clasp, then you will have to replace the entire snake.

You can significantly increase the safety margin of the lock if you regularly lubricate both the lock and the entire length of the fastener, for example, with silicone grease, which is sold in bottles. A small amount of this product should be applied to cotton wool and carefully wipe the fastener and lock without touching the entire shoe. This procedure will make it easier to fasten and unfasten, in winter it will not freeze, and in spring and autumn, dirt and sand will not accumulate and become clogged.

If your shoes have plastic heels that need replacing, but you haven't found the right color, or the heel is simply scratched, you can learn how to repair shoes and get by with touching up the heel. To do this, you should purchase aerosol paint of the desired color in a can. You can even use car paint. Before painting, the heels should be washed with warm water and a small amount of detergent. This will allow the surface to be thoroughly degreased. It is better not to use acetone for this purpose, as it can corrode the old paint layer. Dry the heel and spray paint evenly over it at a distance of 15-20 cm. If your heels are also covered with leather, it is better not to use this method.