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How to look for clients for a beginning realtor. How realtors find clients. What do we have to do

To navigate the real estate market when buying a home, correctly evaluate options and avoid fraud, and find a house or apartment at an affordable price, you need a competent assistant. He is a realtor who provides services to buyers, home sellers, those who want to rent an apartment or warehouse, or exchange their home for real estate in another city.

To those who do not directly interact with people in this profession, it may seem that working with real estate is simple and brings quick money. But, in fact, there are many nuances and complexities in it, just like in other specialties and professions.

First of all, in order to have a good income, a real estate agent constantly needs clients. How can a realtor find clients and successfully conduct transactions, how to remain a sought-after specialist in the market? It is difficult for a newcomer to a real estate agency to gain experience and authority, but experienced specialists have many secrets in their activities.

There are many competitors in this profession; in every city there are a large number of agencies and realtors who prefer to conduct their activities independently. Therefore, it is important to have advantages that can attract the client.

Peculiarities

The functions of a realtor, working in an agency or independently, are varied. This person doesn’t just navigate his clients’ properties, making a profit from the transaction:

In order to constantly earn money in the profession, an agent must have a large base of clients and real estate for sale. It needs to be constantly replenished. Every day, the agent monitors the appearance of new properties, immediately finds out their features and terms of sale.
A good specialist should monitor changes in the housing market and changes in legislation. It is important that clients participate only in safe and legal transactions, so the assistance of a realtor should exclude fraud and violations of the law.
A realtor must be able to evaluate housing based on its technical and operational characteristics. A specialist who values his image and wants to work in this field for a long time and successfully will not advise the customer on an emergency apartment or other housing with a catch.
For fruitful communication with a client, it is advisable to have at least a little understanding of psychology and to know the city well.

Those who want to become a realtor need to know that they will have to work irregularly, meeting with clients on weekends, late in the evening.

Difficulties

Long working hours can pay off with good profits from sales and purchases, rentals or exchanges. But the difficulty of work lies not only in the lack of normal days off.

With a lot of competition, it is difficult to maintain your image, especially for a novice specialist, to constantly find clients and satisfy their requests regarding the purchase or sale of housing. How do realtors look for buyers and maintain their active activities and gain experience?

Database formation

There are several proven methods that have already proven themselves in the work of real estate agents:

Many real estate office workers begin to look for clients among their friends, relatives, and neighbors. A newcomer to this field can ask friends to spread information about his activities.
If you think carefully, you can remember a whole list of people you can contact and offer your services in the present or future. It is advisable to have stylish business cards with contact information. And business cards can catch the eye of complete strangers, which will also increase your customer database.
Finding clients is not so easy; you need to spend time, effort, and sometimes even money. You should set aside more than one hour of time to call all the people with whom you are in some kind of contact. You can write to them by email or on a social network. Each realtor needs to promote his name independently.
You should talk about your services in competent literary language, talking about assistance in finding housing or a buyer for an apartment.

ATTENTION! Friendliness, subtle humor, efficiency - these qualities will make a good name.

Help from professionals

Such “useful contacts” can be used profitably in the work of a real estate agent. Who will always replenish the client base with new and up-to-date information?

Employees of housing offices, management companies, and various utility companies often communicate with residents of apartment buildings. And they may know about upcoming plans to purchase an apartment. If you leave them agent business cards or simply maintain constant contact with them, you can receive the latest and most verified data.
It is not surprising that those who participate in organizing and holding family celebrations may also have the necessary information. For example, the host at a wedding may hear that a young couple will be looking for a house or apartment for themselves.
But funeral agency workers will tell you about the possible sale of a home at a particular address. They serve bereaved families and may have important information.

Such information that “informants” will provide will significantly help increase the number of clients. And it wouldn’t hurt to be grateful for your help.

Work on sites

A good realtor will not sit in the agency all the time, waiting for a lucky break. Now there are enough ways to contact any real estate office, any of its employees. There are telephones, email, social networks, website services.

To recruit clients, you need to work in the city, study supply and demand, specific apartments for sale. And it’s worth conducting your search for service customers with the help of residents of various microdistricts.

Near every house you can find elderly people relaxing on a bench, young mothers walking with their children. You can contact them, introduce yourself, tell them about your work and ask for help and advice. Perhaps they will talk about apartments for sale or simply take business cards to distribute to friends.

IMPORTANT! It is necessary for strangers to trust the realtor, so you should have an identification card with you.

Where can I advertise?

Advertising moves both goods and services. And she is an important ally for the real estate agent if he wants to operate successfully and profitably in his place. A competent specialist looks for clients and presents his services at the same time. You can develop a variety of types of advertising, using them for your own purposes:

It is important to present yourself favorably at all kinds of social events.
Despite the constant expansion of the Internet, print publications also remain popular platforms for advertising. You can advertise your services in both real estate newspapers and the regular advertising press. Older people will read an advertisement in a newspaper faster than on a website page.
The advertising industry offers many printed products for information about services. Various leaflets, prospectuses, business cards - you can order such sources of information for yourself at least at the beginning of your career.
Real estate agencies and private realtors actively use advertisements for the sale or purchase of an apartment, posted on notice boards at entrances. All residents see them, the phone is easily disconnected, so the advertisements are always effective and bring good results.\

Various meetings, exhibitions, and receptions are constantly organized in every city. They provide a place for profitable clients for realtors who sell or buy expensive real estate, including commercial real estate. And the agent’s income also depends on the price of the object. Therefore, you should not miss this chance to find a customer.

You need to be attentive to other advertisements for sale or purchase. Often they are given by the property owners themselves if they do not want to work with an agency or do not know how to find a good realtor.

You should explain to them the benefits of cooperation with you, and, if possible, inform them about existing applicants for the purchase of housing. The conversation should be calm, friendly, and inspiring trust. It is worth presenting data about yourself and your experience.

Even if the apartment owner wanted to look for a buyer on his own, the presence of a ready-made buyer will persuade him to cooperate with a real estate agent.

The most effective method of disseminating information seems simple at first glance, but this matter also has its own nuances. Ads can only be posted in designated areas.

Many cities have adopted regulations prohibiting the posting of advertisements, including those for the sale of real estate, on house doors, walls, trees, poles and other surfaces. Violation of this rule can result in a hefty fine.

If the city administration cares about its cleanliness and order, special notice boards are placed throughout the locality, and they are posted at each entrance:

Such an advertisement should be concise, understandable, and contain specific information. A few words and a phone number are enough.
If we are talking about a specific apartment, you need to indicate the number of rooms, location in the city, and several other information. You can also specify the price.
Announcements can be typed on a computer or done by hand. Handwritten texts about selling or buying are of interest to those who want to deal directly with the home owner.
You need to tape off areas methodically, not missing courtyards and houses, because realtors don’t know where potential clients live. The text should be at such a height that anyone can read it without effort.
You can post advertisements yourself or with the help of a specially hired person. But he must be responsible, decent, and fully fulfill his duties. His work is paid and must produce results. You can negotiate this with someone you know who you can trust.

Internet resources and cooperation with developers

You should definitely take advantage of the possibilities of the Internet. It is not necessary for the agency to have its own website; it is enough for it to include information about itself on a common resource for city agencies.

On the pages of special services you can present your advertisements for sale or purchase; it is advisable to accompany them with photographs of objects and useful information about them.

ATTENTION! Real estate agencies can enter into agreements with developers, offering their services in finding buyers for new apartments. This is beneficial, since there is great interest in new buildings, and you can work on many objects at once.

There are many ways to find clients; experienced agents use each of them to their advantage, without missing out on any opportunities. If at the beginning of work you have to spend a lot of time and effort filling the database, then more time can be devoted to specific transactions.

The profession of a realtor in our country is young and not fully developed. Unfortunately, real estate dealers are often associated with dishonest extortionists. This is due to the large number of “black” brokers and various scammers, communication with whom can discourage you from using such services for a long time. To achieve success in this area and become a professional in your field, you need to thoroughly study all the issues and figure out how to find clients.

Serious real estate companies were able to earn authority and change people's opinions about this profession. They care about the reputation of their employees and hire only highly qualified specialists.

Digging deeper

There are many different ways in which realtors find clients, but there is a main rule - first of all, it is necessary to assess the capabilities of a potential buyer. It is necessary to find out the marital status, level of financial solvency and the underlying reasons why the person turned to a realtor for help.

Economy clients

Often the overall strategy depends on how much money the client is willing to pay. Only price plays a fundamental role. People who want to save money do not pay attention to the level of service; they are ready to solve many issues on their own in order to reduce the cost of services. Realtors should take this feature into account and understand that even minor expenses can cause a storm of indignation.

Business class clients

Those people who purchase business class real estate equally value the quality of service and the cost of the property. You need to work with them clearly, reliably and always come to meetings on time.

Often clients of this level do not want to take on someone else’s responsibilities and try to shift everything to the realtor. They are willing to pay, but demand excellent service for it.

"Elite" clients

Such buyers deserve special treatment, so you need to understand how to approach the client. It is very important to subtly sense their mood and desires in order to offer the ideal option. The service must be at the highest level, and the cost of real estate must truly correspond to its quality. A realtor is obliged to solve all problems before they arise; only such cooperation can bring pleasure to one side and profit to the other.

Always be in sight

When developing a plan for how to find clients, realtors often use tactics where potential clients can find them themselves. You need to “shine” on all thematic forums, blogs and social networks. You can create your own blog or organize a community where you can get all the information.

It’s convenient to tell people about the services you offer using your Twitter account. It is advisable to synchronize it with other social networks and “tweet” relevant and interesting articles and reviews. A potential client will definitely remember the realtor, if necessary, immediately remember his existence and ask for help. If a realtor is interested in how to find clients on the Internet, this is one of the easiest ways.

Portfolio - a mirror of excellence

You should not include in your portfolio all your hobbies and areas of activity in which certain work has been done. It is more advisable to focus on achievements in the real estate sector, to indicate all major transactions and successfully implemented projects.

Online and offline advertising

When thinking about how to find new clients, you need to make the most of any advertising tools. These could be various resources on the Internet or old-fashioned marketing methods. Sometimes they can be the most effective source of attracting customers.

People often look for people who can help them solve their problems on message boards. Therefore, it is advisable to leave information about the services offered there.

By sending out so-called cold letters to many email addresses, you are sure to find a person who is interested in the real estate company’s offer.

Experienced realtors know how to find clients. To do this, you need to leave information about yourself wherever possible. Owners of websites and blogs can place advertisements for a fee, so it’s worth using their services.

Where should the meeting take place?

To understand how to approach a client, it is useful to study the basic rules. Much attention must be paid to the first meeting; it must be thought out to the smallest detail. It is better if the client names the time and place. It is important not to “tease” a potential buyer. If he chooses cheap housing, he should not come in an expensive car. For an “elite” client, you need to “keep your mark” and work on your appearance and accessories.

When going to a meeting, you need to have the right mindset for work. For any client, the seriousness and responsibility of a realtor is important. If a person does not inspire confidence and does not convince of his competence, he is unlikely to be entrusted with searching for options.

Features of working as a manager

To succeed in a profession such as a manager, you need to figure out how to find new clients. This knowledge is relevant in any field and for every entrepreneur, whether he is a beginner or an experienced businessman. If earnings depend on the number of buyers, it is necessary to develop basic strategies for finding them.

There are many places where potential clients can “live”. The main thing is to attract their attention.

Telephone directory - manager's reference book

Various directories containing phone numbers and contact information can be a useful tool for finding clients. It is necessary to call potential clients and offer your services, immediately reporting all the benefits that the buyer will receive. Naturally, they depend on the specifics of the activity and the type of goods or services offered.

When thinking about how a manager can find clients, it is worth looking for them among those who advertise on similar topics in local newspapers. Perhaps they will be interested in the offer. Searching for people on the street and in other public places can also be successful.

Having formed a certain client base, you can move on, offering services to their family, friends and acquaintances. If people are satisfied with the result of cooperation, they are unlikely to interfere with it.

Of course, it is not so easy to interest a potential client, so managers need to train their ability to persuade and speak eloquently. These are indispensable skills in such a profession.

Listen and persuade

To succeed in the profession of a realtor or manager and clients, you need to be able to hear people. Potential clients must be assured that there is complete focus on their needs and desires. Thus, more information appears about areas of interest to the client, and important nuances for him emerge that can be used for further successful cooperation.

Often the fate of a deal depends on the gift of persuasion that the realtor has. This skill allows you to understand not only how realtors find clients, but also how they solve problems that arise in the communication process. People who pay money for services want to avoid any hassle and shift responsibilities to a realtor. The ability to persuade and avoid sharp corners improves over time, the main thing is to remember that the client is always right. You need to convince him carefully, using weighty arguments and reasons.

The art of communication

It is very important for a realtor or manager to immediately understand what the client is and what he expects from cooperation. Seasoned professionals don't need to try very hard to solve this mystery. They select the keys for each client by eye and strive to determine their main idea. There are many communication methods, but first of all it is necessary to recognize the psychotype of a potential client. Based on this, it is worth presenting information in a form in which it will be easier for the buyer to perceive it.

To figure out how to quickly find clients, you need to be a bit of a detective. When studying a stranger, you need to find his “control levers” and manage them competently. But do not confuse persuasion with deception. In all situations it is necessary to remain an honest and decent person. Only in this case will clients return again and again, advertising quality services to friends and acquaintances.

Finding a suitable apartment for rent is a long and troublesome task. Therefore, many people prefer to pay commissions to realtors so as not to bother themselves with unnecessary worries. But you can save a significant amount if you find housing yourself.

In practice, there are several options for how agencies find apartments. But most transactions involving intermediaries are concluded according to the following scheme:

The owner of the apartment submits an application to the real estate agency about his intention to rent out the apartment under certain conditions.
Then information about the apartment with a description of its parameters and rental conditions is placed in special agent databases available to all real estate agencies. That's where realtors find owners.
Two agents usually participate in concluding a transaction: one acts on the part of the owner of the apartment, the second represents the tenant. The commission for processing the transaction is 100% of the monthly payment for the rented apartment. Agents divide income from commission interest equally, and then each of their earnings keeps 50% for themselves, and the remaining 50% goes to their agency.

Thanks to the existence of information databases, it is not difficult for realtors to find the owner of a home. Information about apartments is placed on special databases, because it rarely happens that among the clients of the agency where the owner of the apartment has made an application for rental, there are those who want to rent exactly this option (in such situations, the realtor receives 50% of the total commission amount, and the remaining 50% remain with the agency).

There are other ways that realtors find apartments, many of which are tricks and tricks associated with providing not entirely reliable information. This is how some realtors advertise non-existent properties on the Internet, and when the client calls with an application, they lie that the apartment has already been rented out. Then they offer a paid password for a supposedly closed database, but in fact for a site with open access to everyone. If a deceived client finds a suitable option on the website and makes an order, then all the information goes to this realtor, who then makes just a few calls - finds out the time to view the apartment and informs the client about it, and does not even go to the viewing. In fact, the client independently finds an option and negotiates a deal, but the realtor receives his commission. Information on how intermediaries find apartments will help tenants save quite a lot of money.

Many who have at least once rented an apartment in Moscow know about the existence of the CIAN (Central Information Agency for Real Estate) website, which posts advertisements for real estate transactions not only in the Moscow region, but throughout Russia. The site is paid and created specifically for realtors - the high cost of posting ads makes it inaccessible to private users. But on the CIAN website only those who place ads pay, and viewing information is absolutely free. Not many people know how the Cian website works, so realtors here also “cheat” people, intimidating them with the possibility of stumbling upon a scam or convincing them that it is impossible to find an apartment on the website without intermediaries.

Options to How can you find housing without intermediaries?

The most reliable way is to look for housing through friends or relatives. If this is not possible, then you will have to look for fresh advertisements on the Internet, for example Avito, etc. You can subscribe to the latest newsletter on websites and try to get ahead of realtors, because among them there is also competition for homeowners; they also look for such sources. You need to know that different sites merge information into different databases. You can place advertisements yourself or hang them in the entrances of houses; even private realtors use this method.

When trying to find an apartment to rent on your own, you need to be vigilant so as not to become a victim of scammers. And you know, only the authorized capital is 10,000 rubles. and how they like to talk about reputation, although if this agency is new to the market, then it’s easy for them to change the sign. Surprisingly, not everyone even checks documents with realtors.

It is advisable to first communicate with neighbors, find out how many people are registered in the living space, check utility bill receipts, and the legal history of the property. Still, I had to apply, that is .

If several people are registered in the apartment, then it is advisable to have a notarized consent of each person to rent out the property. During the inspection, you should check the owner’s documents: passport, registration, ownership documents. Be sure to inspect the condition of plumbing, electrical wiring, household appliances, etc. If there are damages, they must be taken into account when drawing up the contract.

You can quickly search for an apartment on sites that host an open database if you make queries using the required parameters. The available options with phone numbers immediately appear - you just need to call and arrange a viewing. There are sites that ask for a phone number when registering, such scams are possible here

They will ask you for money for access to information that will not be relevant.
They will leak your phone number for spam mailing.

It is better to search for rental apartments on the websites of well-known agencies. The cost will be almost the same, but the guarantee of protection against fraud is greater, because such companies value their reputation and provide well-vetted information.

In order to sell your service, you must first find someone who will be interested in buying it. Therefore, the first stage in a realtor’s work will always be finding a client. There are quite a lot of people providing services for real estate transactions, which indicates a high level of competition among realtors. However, everyone will be able to find their client if they approach this issue professionally.

Finding clients for a realtor

Conventionally, methods of finding clients can be divided into two categories: online and offline.

To online methods can be attributed:

Blog on social networks;
Websites aimed at selling or renting real estate;
Advertising through online bulletin boards;
Personal site.

To offline methods relate:

Word of mouth method;
Placing advertisements in the media;
Creation and distribution of business cards, flyers and other printed products informing about your services.

The listed methods are effective in cases of buying and selling real estate. Separately, it is worth considering where to look for a client for a rental realtor.

People approach the issue of renting an apartment more easily than buying it, therefore, it is unlikely that websites, business cards and advertisements in the press will be relevant in this case.

So where can a rental realtor find clients? Through social networks, advertisements on the Internet and through word of mouth, as mentioned above. However, you can use non-standard methods, for example, to convey information to students entering universities; they are often in search if they change their city of residence. At the same time, the same category often does not have people ready to recommend a realtor. And the ways of interacting with them can be very different, from working with teachers who can help a realtor find clients, to youth “get-togethers” where you can unobtrusively touch upon the area of your activity.

When discussing the topic of where realtors find clients for rent, it is worth touching on where they look for clients in general. They can be the most non-standard. But first, it’s worth studying the main ones.

Where to find realtor clients:

Databases and websites for realtors. The presence of narrowly targeted platforms greatly facilitates the reunification of parties seeking each other. This method can be considered the simplest and most convenient.
Using social networks. Searching for clients using the tags #rentalmoscow (or others), tracking updates in groups dedicated to searching for real estate, advertising your blog - these are all modern and effective tools that allow you not only to find a client, but also to study his views, lifestyle and interests, based on based on information from his social networks.
Forums. This is not the most popular method, but due to this, you can take advantage of the fact that the competition is quite low. If you don’t quite understand how a realtor can find clients through a forum, let’s figure it out. Many cannot make a decision without the advice of another person; if no one among their loved ones can give advice on any issue, these people go to various forums where they are interested, for example, in which area is it better to buy an apartment, or what to look for when her purchase. You can enter into a dialogue, demonstrate your knowledge and offer real estate services.

Such search methods take place when you have at least a little work experience.

If you are just starting out in the profession, potential clients may be skeptical about your professional skills and choose another candidate. Therefore, this situation should be considered separately.

How to find a client for a beginning realtor

For a novice realtor, the best option would be to work in an agency. Agencies provide their employees with access to a client base, and you will also be able to receive support, new knowledge and experience from employers and colleagues. Also, clients have more confidence in a realtor from an agency than in a newbie working independently. If working for an agency is not a suitable option for you, and you are still thinking about where to look for clients as a newbie realtor, let's look at other options.

You need to understand that without an agency, the search methods will be identical to those described above. However, how can a realtor find his first client?

Perhaps someone you know needs real estate services, offer them your help for a purely nominal fee, if the transaction is successful, you will be able to get new clients. Also, call advertisements on similar topics, introduce yourself and offer your services. Even if you don’t find a client right away, there is a chance that someone will save your number and contact you at another time.

Having figured out how a novice realtor can find his first clients, it’s worth moving on to the issue of attracting clients.

Do you want to earn even more income from real estate?

Try our system and you will immediately feel how your free time and earnings increase, and there are fewer and fewer dissatisfied clients!

How to attract clients for a new realtor

Discounts and promotions. These tools are almost always available to people. Offer a nice discount to your client, which applies to the people he brings to you. Offer free legal advice.
Show concern for the client. Be friendly when communicating, offer your assistance regarding your professional activities, for example, provide assistance with relocation. This will be a nice gesture, a little beyond the scope of duties, which will clearly be appreciated by the client.
Show off your inexperience in a positive way. You can show yourself as a new specialist who is focused on modern approaches to work. Carefully study the real estate market and make it clear when communicating that you are interested. After all, for some, a cold, experienced look is closer, while for others it will be much more pleasant to work with a young specialist who has not only professional knowledge, but also a burning look that speaks of your interest.

If you are already an experienced realtor, the number of available ways to attract clients expands.

How can an experienced realtor attract clients?

Professional image. Beginners with “bright eyes” are not of interest to everyone. In most cases, the reputation of an expert who is constantly expanding the scope of professional knowledge is the main criterion when choosing a realtor. Don’t forget to unobtrusively convey information about your work experience to the potential client.
Work with partners. Partners in a related field (lawyers, appraisers, builders, developers) may be interested in mutually beneficial cooperation. Barter or a percentage for a recommendation will not only attract clients, but also improve your reputation as a realtor.
Remind yourself. Subscribe to clients on social networks, congratulate them on the main holidays. This way, you can remain easily accessible in case a past client needs the help of a realtor again.

There are a lot of ways to find a client, and if you are still asking the question “where can a new realtor look for clients?”, re-read the article, select several methods for yourself and implement them in parallel.

From the outside it is not noticeable how much effort, time and knowledge real estate work requires. Finding clients is only part of it, one of the first stages. But without successfully overcoming this stage, you will not advance further. Therefore, beginners are faced with the eternal question: how can a realtor find clients. You will learn the answer to this from this article - the most effective methods are listed here with detailed descriptions.

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1. Use all existing connections

The essence of your actions is to inform as many of your friends as possible about your new job.

To do this, just two steps are enough:

Make a list of people you know and can contact. It should include everyone with whom you have ever communicated, even fleetingly. The main thing is that you have their contact information. Include here your friends and relatives, classmates and fellow students, neighbors at home and in the country, your doctor, hairdresser, massage therapist, acquaintances from the gym, playground and recreation, colleagues from your previous job, your child’s teachers, etc. All of them are your potential clients.
Contact each person on the list. Tell us that you became a realtor and explain why you decided to get into real estate. The story should be short, truthful and optimistic. Say that you now help people buy and sell real estate. This should not look like an advertisement, but only as a message that you are doing well and have a new job that you are doing well. Therefore, do not impose your services and do not insist, just inform.

Advice. To cope with informing a huge number of acquaintances, use a convenient technique called “Project 100”. According to her, you should call or meet with only one or two people from the list every day. This way you won’t overload yourself (after all, there will be other work) and you will gradually master the entire list.

2. Chat with grandmothers at the entrances

This method allows you to expand your “coverage area” beyond your friends. And expanding your social circle is a simple answer to the question of how to find clients for a novice realtor. Start meeting new people directly on your territory.

The most useful people in this case are concierges, janitors, and grandmothers on benches at entrances. They are usually the first to know who is moving into their home. The main thing is to choose the right approach, and the information is in your hands.

Advice. It is best to explain to the grandmothers that your client is going to buy an apartment in their house, and therefore you, as an exemplary realtor, are obliged to find out the situation. Ask them about the condition of the house, furnishings, occupants, etc. People will love that you work so hard and are sincerely interested in their opinion. They will tell you about everything, including apartments that are already on sale or may be on sale in the near future.

3. Create your informant network

How does an experienced realtor find new clients? Through “knowledgeable” people. There is a whole category of employees who, due to their position, are the first to receive information about the probable or reliable sale (purchase) of housing:

employees of municipal and government services - housing offices, registry offices, passport offices, courts, etc.;
service workers - wedding photographers and presenters, employees of offices providing funeral services.

Just wonder in what cases people move and who is the first to know about such cases. But for informants to work for you, they need to be paid. State the specific amount of intermediary fees that a person will receive if the transaction is completed. By the way, grandmothers on benches and janitors also don’t mind making extra money from valuable information.

Advice. The informant must be chosen correctly. Offer cooperation to those who treat you with sympathy. In addition, such a person must really have access to the necessary information and the ability to transmit it.

4. Work with people in crowded areas

How to attract more clients? Spread the word about yourself to a large number of people. Promote your services verbally and hand out flyers with business cards. The following methods are suitable for both beginners and experienced realtors:

Organize your consultations and presentations. Free consultation on real estate issues will advertise you and give you new clients. The presentation should be brief: tell about yourself and your company, answer questions, distribute advertising. Such meetings are held in housing offices, offices, beauty salons, fitness centers, clinics, etc.
Attend exhibitions and openings. It's not just about real estate events. Go to different exhibitions, because you can always meet many successful people there. They should communicate their services carefully. At the same time, cards are distributed.

Advice. At a commercial exhibition, you can go up to the stand of any small company and ask about its products. Then ask which real estate agency the firm works with. Tell them that you are also a realtor and unobtrusively offer your services. Briefly explain what your advantages are and what benefits cooperation with you will bring.

5. Proactively distribute business cards and promotional materials

One of the main rules of a realtor: always have a lot of business cards with you. You must distribute them in large quantities (just be sure to different people). Since a realtor needs to constantly find clients, be prepared to hand out your business cards to everyone with whom you have to communicate. It's easier than it seems: it's convenient to start any communication by introducing yourself and presenting a business card. And if you are going to visit someone you already know, give him a business card and tell him that you have just become a realtor.

Who can I give a business card to? To everyone you come to as a client - a doctor, a trainer, a store salesperson, a travel agency manager, etc. In addition, business cards along with leaflets are simply distributed in crowded places and dropped into mailboxes in their area.

Advice. An excellent technique is distributing leaflets and business cards with parallel consultation. Suitable for shopping and entertainment centers, parks, squares, city festivals. It is convenient to work with assistants here: one or two people only distribute advertising, and the third advises those interested. Keep in mind that flyers with useful information on the back are more likely to be received. This could be a recipe, calendar, coloring book, etc.

6. Placing advertisements in newspapers

Despite the active development of the Internet, print publications still perform well in terms of advertising. Many people, especially older ones, out of habit buy the local newspaper for free classified ads instead of looking for specialized sites. These publications will just help a novice realtor find clients. But what if you are completely new and you simply have nothing to offer in your ad?

Some people use this trick:

You advertise the purchase of an apartment on behalf of a private individual.
You accept the call and explain that you are the buyer's agent.
Make an appointment to view it. Tell them that the buyer himself will not come to the first demonstration, since you must evaluate the apartment first.
During the meeting, inform that this option is not suitable for your client (come up with a convincing reason).
Say that you can help the seller and look for another buyer. After all, you have already seen the apartment, time was wasted on you.

In such a situation, people often agree to cooperate. Apartment exchange announcements are used in a similar way. The main thing is not to abuse this method and try to move from tricks to real clients as quickly as possible. Otherwise, you can create a bad reputation for yourself.

Advice. Advertise free telephone consultations on real estate in your area. The main thing is that you really understand the specifics of the specified territory and can give practical advice.

7. Working with other people's advertisements

You should not only publish your proposals, but also carefully get to know others.

Here are the main ways:

Evident. Always look into counter offers. If you already have a client who wants to sell an apartment, look at the ads marked “Buy”. Otherwise, look under the “For Sale” section.
In hot pursuit. Great advice on how to find your first client for a newbie realtor. Get old issues of the newspaper and call the classifieds. Yes, some of them are no longer relevant. But people who have not achieved results with their ads will happily agree to try another way to solve the problem. And this way will be cooperation with you.
Cunning. Look for potential clients not in the “Real Estate” section, but in other sections of the newspaper. For example, if a person urgently sells all his furniture, then it is likely that he is moving and is also going to sell his apartment. Here you just need to turn on logic and carefully look through the newspaper.

8. Post advertisements in your area

This method is labor-intensive, but very effective. According to psychologists, it is precisely this kind of advertising that becomes the impetus for action when the client is in doubt about the method of selling or buying an apartment.

What subtleties are there in posting advertisements:

The offer must be specific - about the purchase of a two-room Khrushchev-era apartment or the sale of a one-room Stalinist apartment. You cannot write that you buy anything. Nobody likes a buyer.
Post advertisements only in designated places. You don't need fines.
Place the leaf at chest level. Not everyone walks with their heads held high, and, moreover, not everyone looks up at the posts and boards.
Posting must be carried out efficiently - carefully, reliably and in full. If you entrust this work to third-party workers, be sure to monitor the quality. Not all hired pasters work conscientiously.
The minimum number of advertisements is 200–300 pieces. Otherwise, efficiency cannot be achieved.
It is convenient to combine posting with other activities, for example, distributing leaflets through mailboxes.

Advice. In addition to small pieces of paper, make larger announcements or even beautiful posters. They can be placed in places where your potential clients often visit. These are courts, passport offices, housing offices, technical inventory bureaus, etc. Agree on accommodation for a small fee. Ideally, you should glue a transparent pocket to the poster and leave your flyers or business cards in it.

9. Make cold calls

This is what they call calling potential clients who have not contacted you before. Telephone numbers are taken from advertisement databases (in newspapers or on the Internet). From the entire list of numbers, those that belong to realtors from your or other agencies are discarded. For the remaining ones, you need to call, find out the situation with the property (sold or not), and try to agree on cooperation.

This method will be effective only if you know how to present yourself and make a tempting offer. Otherwise, the person will not become your client.

10. Conduct telephone surveys

A “cold” database is also used here - 20 any phone numbers from a regular directory. They can be taken in a row or randomly. It is important that all subscribers live in your area.

What do we have to do:

Introduce yourself as a member of the public opinion research team.
Ask a few general questions (gender, age, education, profession).
A few more thematic questions on real estate.
Smoothly move on to ways to ensure security in real estate transactions and the functions of real estate agencies.
Thank you for your attention and offer a free consultation with a specialist. Leave your contacts (yours or your agency's).

In the same way, you can work with potential clients in person - on the streets, in shopping and entertainment centers. Choose a time and place where there will be a lot of people there in a good mood. For example, a Sunday morning at an amusement park is perfect.

11. Start your word of mouth

This is a very good way, but it requires at least one satisfied client. If he tells his friends about your excellent work, he will launch the mechanism of the most reliable advertising in the world. People who received information from a real person will trust you. But not every client likes to talk about his business to his friends, much less advertise someone’s services. In addition, over time, the pleasant impressions of cooperation are simply forgotten, and this is where the advertising stops.

To stimulate word of mouth, you need to work with your clients even after the end of cooperation:

Call them from time to time to ask how they are doing, to remind them of your existence and willingness to help.
Congratulate on the holidays, send cards. It is especially pleasant to receive congratulations on your birthday, professional holiday, etc. The New Year is less advantageous in this regard, since everyone and everyone is congratulated on it. Be different from others.

Advice. If you have friends who don't mind helping, ask them to work in radio. They can unobtrusively tell their friends about your successful transaction, your professionalism, etc.

12. Make the most of the Internet

Electronic platforms are actively developing and occupying an increasingly important place in finding clients. The methods of working with people here are in many ways similar to working “in real life.” But there are also differences. We have collected all online methods in one section.

Where and how can a realtor find clients online:

On bulletin boards. Work with them in the same way as with advertisements in newspapers (give yours, study others). But the texts will be different, because print newspapers and online publications have different target audiences.
Organize a mass email campaign. Compose a competent text with a commercial offer, be sure to add your photo, contacts and send letters.
Work in specialized groups on social networks. As a rule, they are all designed for a small area and a specific category of clients - buyers, tenants, etc. Look for offers there and leave your ads. You can also create your own group.
Let's advertise on real estate sites. A beginner has no reason to pay for expensive advertising platforms. But the paid “Urgent” marking is inexpensive and can significantly speed up the sale.
Keep a thematic blog on any suitable portal. You can even repeat it in several places, for example, in different social networks or news publications. The more people see your blog, the better.
Create your website. It doesn’t have to be a serious multi-page website with complex functionality. A well-thought-out landing page is enough. The registration form will provide you with an expansion of your customer base.
Chat on local forums. Leave your contacts and suggestions. Also follow other people's threads. A conversation about buying and selling an apartment can come up anywhere - even among young mothers, even among gamers.

As practice shows, a novice realtor’s first clients appear even before he has time to try all of the listed methods. But this doesn't mean you can stop. Try to work diversified, constantly expand your circle of acquaintances, remind those who already know you about yourself. With this approach, you will definitely achieve success.